B2B and B2C Application tools serve as an added advantage to the numerous e-businesses that are coming into existence on the web at a very fast pace. Electronic Commerce, whether B2B or B2C, is all about conducting online financial transactions. Compared to that, e-business carries a much broader meaning; it covers all activities of an organization that makes business or e-commerce possible. To enable such e-commerce/ business activities, one has to reach out to his respective prospects. This is carried out through various Online Marketing & Promotional Campaigns.